How can a big brand stand out on a little budget?

McDonald’s challenged a few freelance creatives to capture the joy of picking up fries from the drive-thru. The budget was small, so we skipped fancy locations and shot from a unique vantage instead: the fry’s perspective.

I’d be happy to send you the password if you contact me below.

CLIENT

McDonald’s

CHANNELS

Video

ROLE

Creative Director

YEAR

2014